Position Overview:

The Marketing Manager, Hardlines is the champion of our customers and of our brand and the strategic marketing lead for the hardlines portfolio, comprising mainly of power tools, Spring, seasonal, cleaning campaigns and more. They are responsible for planning and implementing new integrated customer-first marketing strategies for the business across paid, owned and earned channels to help empower our Pro, DIY and DIFM customers to take on and complete their home improvement projects. Working closely with internal merchandising partners and cross-functional teammates, they optimize current campaigns and initiatives to improve performance and track and communicate progress and results regularly with the 360 businesses to ensure visibility and alignment. Where possible, they seek cross-portfolio opportunities to make our dollars stretch further, while ensuring alignment across all businesses. The Marketing Manager also ensures that our communications share our greatest product innovation and value stories.                                                          

Key Responsibilities:                                                                                                                                             

Strategic Planning and Execution

• Provide input into the overall The Home Depot Canada strategic marketing direction on behalf of portfolio business strategies

• Develop annual, season-specific and monthly strategic marketing plans for the portfolio, and ensure all aspects of marketing and the customer experience align with the overall goals

• Own the development of marketing briefs and lead cross-functional partners in the implementation of marketing plans.

• Communicate and coordinate with teams including production, media planning, merchandising, public relations, legal and ecommerce to ensure all campaigns and initiatives are executed on-time, on-budget and with excellence

• Champion The Home Depot brand values across all marketing content and communications

• Lead additional projects for the marketing team as required 

Market, Customer Insights & Performance Management

• Manage the portfolio on a day-to-day basis including handling internal requests, reviewing results, overseeing marketing messaging, analyzing market and competitor trends, and continually looking for areas of improvement

• Incorporate customer research, data and metrics, industry trends, and learnings from past marketing initiatives into upfront planning activities

• Work with the key partners to manage the marketing budgets for the portfolio.

• Track, deliver and report upon marketing ROI goals and measures and provide analysis and recommendations to aid in future planning

• Become and expert in the industry, business, culture and customer

Team Collaboration & Leadership

• Support, inspire, and motivate fellow colleagues, direct reports, and managers alike

• Lead, coach and develop small direct team of Marketing Specialists into a high-performing team

• Support and enable a culture of individual and team growth and development

Building Relationships & Stakeholder Engagement

• Build close, collaborative, meaningful working relationships with key business partners including merchandising, marketing, media and ecommerce

• Partner closely with key stakeholders to drive product and brand authority across owned and paid media and look for ways to leverage cross-portfolio promotion opportunities

• Liaise with US counterparts to ensure effective integration, knowledge sharing and use of resources

Competencies:                                                                                                                                        

• Action Oriented

• Collaborates

• Customer Focus

• Drives Results

• Communicates Effectively

• Plans and Aligns

• Develops Talent

• Ensures Accountability                                                                                                            

Skills:                                                                                                                                           

• Self Starter: Driven by results and continuous improvement

• Strategic Thinker: Translates high level marketing strategies into actionable plans and briefs

• Customer-Centric: Uses data & insights to guide marketing strategies and decisions

• Adaptable: Thrives in dynamic, fast-paced environments; embraces changes and ambiguity

• Team Leader: Builds strong partnerships; people first leader; maintains positive attitude

• Creative & Analytical Skills: Strong skills in creativity, data analysis, and project management

Direct Manager/Direct Reports:                                                                                                                                                     

• Reports to the Marketing Director, Merch Marketing & Events

• Two (2) associates report into this role, one (1) Marketing Specialist and one (1) Sr. Marketing Specialist                      

Travel Requirements:                                                                                                                                            

• Travel to Store Support Centre for Hybrid days

• Conduct store walks as needed (Home Depot, Competitors and non-Competitors)

Physical Requirements:                                                                                                                                        

• Extended Sitting

On Site - In office work - Monday to Friday 1 Concorde Gate, North York                                                                                                                     

Working Conditions:                                                                                                                                            

• Working in an office and home setting: computer work, camera on virtual meetings, taking support calls

• Working in stores and/or the Innovation Center

• Must wear mandatory attire when required (ie. Steel toe boots, Apron)

Minimum Education:                                                                                                                                           

• Undergraduate degree or college diploma preferably in business or marketing                    

Minimum Years of Work Experience:                                                                                                              

• Minimum 3-5 years of previous marketing experience in a relevant role                                                

Minimum Leadership Experience:

• 3-5 years of leadership experience in marketing or a related field.

• Proven track record of developing and leading high-performing teams.

• Strong ability to influence and build relationships with key stakeholders.

Certifications:                                                                                                                                          

• None

Other Requirements/Assets:                                                                                                                              

• Advanced capability in MS PowerPoint, Excel, Word, Outlook

• Bilingual (English/French) will be considered an asset