Programmatic Specialist at The Home Depot in Toronto, ON  M3C 4H9

With a career at The Home Depot, you can be yourself and also be part of something bigger.
 

Job Description :

Managing Programmatic Media Campaigns

• Lead the development and execution of comprehensive marketing campaigns across various channels, including video, display, audio, and digital out-of-home.
• Oversee the daily management and optimization of campaign budgets to ensure efficient and effective spending across all media tactics.
• Enhance campaign performance by optimizing delivery strategies across insertion orders and line items to maximize targeting effectiveness.

Planning & Reporting on Programmatic Campaigns

• Act as a trusted advisor, offering recommendations to optimize media strategies and exceed campaign goals.
• Create and deliver detailed post-campaign analyses, providing actionable insights and recommendations to Marketing Managers for enhancing future campaigns across key business areas

Programmatic Innovation

• Keep up-to-date with the latest innovations and offerings from key programmatic partners, focusing on testing and integrating new strategies.
• Utilize a range of media tools to track industry trends, audience sentiment, share of voice, customer interactions, sales opportunities, and content creation ideas.
• Drive business growth by identifying new opportunities and collaborating with planning and production teams to implement creative solutions.

Competencies:                                                                                                                                        

• Action Oriented
• Collaborates
• Customer Focus
• Drives Results
• Communicates Effectively                                                                                                                     

Skills:                                                                                                                                           

• Strong attention to detail
• Organization
• Problem-solving
• Excellent written and verbal communication skills
• Data Analysis
• Digital Campaign Management                                                                                           

• Independent Associate (remote with occasional in-office days for purposeful meetings)                                                                                                                                                                                                                                                                                

Minimum Years of Work Experience:                                                                                                              

• 1-2 in Programmatic Media planning, activation & reporting across leading Demand Side Platforms (DSPs)     

In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.