With a career at The Home Depot, you can be yourself and also be part of something bigger.
 

Position Overview:The Sr Manager of Email and Creative Services’s core responsibility is to develop and lead the email program along with Home Depot Canada’s internal creative team. This person will work closely with partners in Marketing, eCommerce, and the Personalization team and will be charged with ensuring processes, technology and associates continue to grow our internal owned channel capabilities and effectiveness.  

Overview                                                                                                                                                   

Key Responsibilities:                                                                                                                                             

Team Leadership & Development

• Lead and mentor a team of over 20 associates including managers email specialists, creative designers, and developers fostering a collaborative environment that encourages innovation and professional growth.

Strategic Direction

• Develop, communicate and deliver a 3 year email, creative and technology strategic roadmap to ensure that Home Depot’s owned channels continue to evolve along with the needs of our customers and business.

Partnering

• Fosters and maintains positive relationships with partners such as Marketing, Technology, UX, Personalization and Product Management
• Ensure cohesive messaging and branding across all customer touchpoints, enhancing the overall customer experience.

Campaign Delivery

• Oversee the end-to-end process of owned channel campaigns, including planning, execution, testing, and analysis, ensuring optimal performance and adherence to best practices

Creative Direction

• Oversee the design and development of visually compelling email & web content, ensuring it adheres to brand guidelines and resonates with target audiences.

Automation and Segmentation

• Implement and optimize email automation workflows and audience segmentation strategies to deliver personalized content and enhance customer engagement.

Compliance and Best Practices

• Ensure all experiences comply with industry regulations (e.g., GDPR, CAN-SPAM) and best practices, minimizing risks and protecting customer data.

Competencies:                                                                                                                                        

• Collaborates
• Action Oriented
• Drives Results
• Communicates Effectively
• Plans and Aligns
• Customer Focus                                                                                                                                                      

Skills:                                                                                                                                           

• Email Marketing Expertise: In-depth knowledge of email marketing strategies, tools, and best practices.
• Creative Design Skills: Ability to guide and critique creative design, ensuring alignment with brand standards and campaign goals.
• Analytical Skills: Proficiency in analyzing data and metrics to drive decisions and optimize campaigns.
• Project Management: Strong organizational skills to manage multiple projects and deadlines effectively.
• Leadership and Team Management: Experience in leading and developing a diverse team, fostering collaboration and innovation.
• Technical Proficiency: Familiarity with email marketing platforms (e.g., Mailchimp, Salesforce) and marketing automation tools.
• Communication Skills: Excellent verbal and written communication skills to convey ideas clearly to stakeholders and team members.
• Customer Focus: Ability to understand customer needs and preferences, tailoring content and strategies accordingly.
• Problem-Solving Skills: Strong ability to identify challenges and develop effective solutions quickly.
• Adaptability: Flexibility to adapt to evolving market trends and technology changes in the email marketing landscape.  
•                                                                                                                        

Direct Manager/Direct Reports:                                                                                                                                                     

• Director of Digital User Experience

Travel Requirements:                                                                                                                                            

• Limited – generally limited to the GTA stores and Innovation Centre

Physical Requirements:                                                                                                                                        

• Extended Sitting

Hybrid Work:                                                                                                                                           

• In Person – 3 days per week                                                                                                                                               

Working Conditions:                                                                                                                                            

Working in an office setting: computer work, camera on virtual meetings, taking support calls

Minimum Education:                                                                                                                                           

University/College degree in a related area of study, or equivalent experience.

Minimum Years of Work Experience:                                                                                                              

• 5-8        

Minimum Leadership Experience:

• 3                                                                                       

Certifications:                                                                                                                                          

• Certification

Other Requirements/Assets:                                                                                                                                             

• Experience with Salesforce Marketing Cloud, Adobe AEM preferred but not required