With a career at The Home Depot, you can be yourself and also be part of something bigger.
 

Position Overview:         

The Senior Marketing Manager is the strategic lead for the Loyalty, CRM (email & personalization) and Divisional Planning portfolios. They are responsible for developing and executing strategic initiatives aimed at driving customer loyalty, personalizing experiences, and optimizing processes to increase customer lifetime value and deliver marketing revenue.

Key Responsibilities:                                                                                                                                             

Customer Loyalty

• Develop the Marketing Plan to acquire, engage, and grow our customers across Pro Xtra and drive sales
• Define success metrics, measure and report ongoing program performance by leveraging customer insights, analytics and performance-based metrics
• Influence data-driven lifecycle strategies to grow loyalty across channels and key events for Pro and Consumer segments
• Drive Operational improvements to enhance customer experience & utilize resources effectively
• Lead the loyalty product roadmap and align with key business stakeholders’ investment and experience roadmaps across Pro Operations and Ecommerce

Marketing Planning  

• Lead annual divisional marketing planning process, and ongoing visibility and alignment with various stakeholders into key marketing strategies & campaigns
• Support team delivering end-to-end marketing campaigns across owned & paid channels
• Identify and champion process improvement & change management to drive marketing planning efficiencies

CRM

• Define success metrics & develop the marketing plan to improve email subscriber health through member acquisition & engagement strategies
• Identify & prioritize implementation of use cases that ladder up to overall business objectives to help prove out incrementality of personalization
• Drive personalization efforts to deliver relevant content across channels and audiences in collaboration with cross-functional teams from IT, Product, Production and more

Team Leadership & Development

• Manage a team of Marketing Managers, Specialists, and Business Analysts aligned to leading the marketing strategies and execution across business units
• Develop high performing team, while supporting associate growth and building strong culture

Competencies:                                                                                                                                        

• Collaborates
• Action Oriented
• Drives Results
• Communicates Effectively
• Plans and Aligns
• Develops Talent                                                                                                                                                      

Skills:                                                                                                                                           

• Strong analytical, influential, interpersonal skills
• Organizational skills
• Process Improvement & Change Management
• Crafting and implementing customer driven strategies 

Direct Manager/Direct Reports:                                                                                                                                                     

• Reports to Senior Director, Marketing
• Marketing Manager, Marketing Specialists and Business Analysts report into this role

Travel Requirements:                                                                                                                                            

• Limited

Physical Requirements:                                                                                                                                        

• Extended Sitting
• Repetitive Tasks

Hybrid Work:                                                                                                                                           

• Hybrid

Working Conditions:                                                                                                                                            

Working in an office setting: computer work, camera on virtual meetings, in-person meetings

Minimum Education:                                                                                                                                           

• Undergraduate degree in Business, Commerce or Marketing

Minimum Years of Work Experience:                                                                                                              

• 7+ years Strong Retail and Customer Marketing experience           

Minimum Leadership Experience:

• Previous leadership experience required

Certifications:                                                                                                                                          

• None

Other Requirements/Assets:                                                                                                                                             

• Advanced capability in MS PowerPoint, Excel, Word, Outlook
• Project Management Tools