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Salesforce Marketing Cloud Specialist (Askuity division) Job At The Home Depot in Toronto, ON  M5V 1K4

Salesforce Marketing Cloud Specialist (Askuity division)

Suite 200, 461 King Street W., Toronto, ON  M5V 1K4

259790BR Corporate Opportunities Full-Time

Askuity is a Toronto-based retail analytics software company operating as an innovative new division within The Home Depot (THD).  Askuity’s mission is to enable suppliers and merchants at The Home Depot to make profitable, data-driven decisions and drive real-time execution.

The Salesforce Marketing Cloud Specialist will lead the execution and optimization of email campaigns in Marketing Cloud for the Supplier Analytics Program. In this role, you will partner with multiple teams to ensure that we have defined the appropriate triggers for journeys and automated emails. You will manage multiple projects at once and make strategic recommendations based on insights gleaned from platform usage and email responses.


Position Responsibilities

  • Lead the implementation of email campaigns in Marketing Cloud, partnering with the Service Cloud team to ensure that data is connected appropriately.
  • Build, test, and manage email automation and triggered journeys based on content, customer data, and proposed designs.
  • Run the daily activities of Salesforce Marketing Cloud, which includes any configurations, investigations or data requests that must occur.
  • Work with colleagues in Community Enablement to develop content, including best-in-class marketing campaigns, segmented communications, and other messages that drive awareness and usage of the tools in the Supplier Analytics Program.
  • Implement projects aimed at driving supplier engagement by tracking usage, investigating segment behaviour, streamlining communication, and leveraging automation.
  • Serve as a point of contact for stakeholders, communicating project timelines, scope, potential risks, and status.
  • Maintain a high-level understanding of business process and drivers which may inform email triggers.
  • Develop standards, methodologies, processes, and procedures that are required to establish an efficient, predictable and repeatable operation.
  • Analyze email performance and provide reports regularly - as well as upon request.
  • Educate colleagues on best practices in Marketing Cloud and help to expand the knowledge of Marketing Cloud within the organization.


Requirements

  • Internal Candidates: Must fulfill minimum time-in-position (1 year) and performance management code requirements (M+, Meets Expectations and Consistently Demonstrates)
  • Highly proficient in Salesforce Marketing Cloud (2-4 years of experience), with a clear understanding of Marketing Cloud’s potential and the ability to lead trouble-shooting initiatives
  • Analytical, yet customer-focused - valuing the customer’s experience from an analytical lens: campaign performance, marketing automation, platform usage, A/B testing, CRM, trigger campaigns, optimization, among others
  • Fluency in AMPScript and HTML.
  • Experience with list management, segmentation, targeting, and campaign management
  • Proficient in SQL and Microsoft Excel
  • High attention to detail - able to compare and manage data across multiple tools
  • A great communicator - able to explain how your strategy and insights are directly linked to customer behaviour
  • Able to work cross-functionally with multiple departments: e.g. Salesforce Service Cloud team, Supplier Success, Support, Supplier Analytics
  • A creative thinker – able to apply out-of-the box strategies to our unique implementation of Marketing Cloud
  • A leader, with proven ability to manage multiple projects simultaneously and meet strict deadlines
Apply Now
Not ready to apply? Save for later
The Home Depot Canada is committed to equity in access to employment and is a diverse and inclusive workplace. We encourage applications from racialized persons, women, Indigenous peoples, persons with disabilities, 2SLGBTQIA+ and Gender Diverse persons, neurodiverse individuals and others who may contribute to the further diversification of ideas. If you require accommodation during the recruitment process, please contact accessibility_Canada@homedepot.com.

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Salesforce Marketing Cloud Specialist (Askuity division)

Suite 200, 461 King Street W.
Toronto, ON  M5V 1K4

Corporate Opportunities

259790BR

Full-Time

Askuity is a Toronto-based retail analytics software company operating as an innovative new division within The Home Depot (THD).  Askuity’s mission is to enable suppliers and merchants at The Home Depot to make profitable, data-driven decisions and drive real-time execution.

The Salesforce Marketing Cloud Specialist will lead the execution and optimization of email campaigns in Marketing Cloud for the Supplier Analytics Program. In this role, you will partner with multiple teams to ensure that we have defined the appropriate triggers for journeys and automated emails. You will manage multiple projects at once and make strategic recommendations based on insights gleaned from platform usage and email responses.


Position Responsibilities

  • Lead the implementation of email campaigns in Marketing Cloud, partnering with the Service Cloud team to ensure that data is connected appropriately.
  • Build, test, and manage email automation and triggered journeys based on content, customer data, and proposed designs.
  • Run the daily activities of Salesforce Marketing Cloud, which includes any configurations, investigations or data requests that must occur.
  • Work with colleagues in Community Enablement to develop content, including best-in-class marketing campaigns, segmented communications, and other messages that drive awareness and usage of the tools in the Supplier Analytics Program.
  • Implement projects aimed at driving supplier engagement by tracking usage, investigating segment behaviour, streamlining communication, and leveraging automation.
  • Serve as a point of contact for stakeholders, communicating project timelines, scope, potential risks, and status.
  • Maintain a high-level understanding of business process and drivers which may inform email triggers.
  • Develop standards, methodologies, processes, and procedures that are required to establish an efficient, predictable and repeatable operation.
  • Analyze email performance and provide reports regularly - as well as upon request.
  • Educate colleagues on best practices in Marketing Cloud and help to expand the knowledge of Marketing Cloud within the organization.


Requirements

  • Internal Candidates: Must fulfill minimum time-in-position (1 year) and performance management code requirements (M+, Meets Expectations and Consistently Demonstrates)
  • Highly proficient in Salesforce Marketing Cloud (2-4 years of experience), with a clear understanding of Marketing Cloud’s potential and the ability to lead trouble-shooting initiatives
  • Analytical, yet customer-focused - valuing the customer’s experience from an analytical lens: campaign performance, marketing automation, platform usage, A/B testing, CRM, trigger campaigns, optimization, among others
  • Fluency in AMPScript and HTML.
  • Experience with list management, segmentation, targeting, and campaign management
  • Proficient in SQL and Microsoft Excel
  • High attention to detail - able to compare and manage data across multiple tools
  • A great communicator - able to explain how your strategy and insights are directly linked to customer behaviour
  • Able to work cross-functionally with multiple departments: e.g. Salesforce Service Cloud team, Supplier Success, Support, Supplier Analytics
  • A creative thinker – able to apply out-of-the box strategies to our unique implementation of Marketing Cloud
  • A leader, with proven ability to manage multiple projects simultaneously and meet strict deadlines
Apply Now
Not ready to apply? Save for later
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