With a career at The Home Depot, you can be yourself and also be part of something bigger.
 

Position Overview:

The Marketing Specialist for our brand portfolio is a curious, entrepreneurial thinker that will act as a champion for our customers including our DIY, DIFM and increasingly our Pro. Their day-to-day activities are bringing customer insights & data to life creatively, in a way that builds a connection with new and existing customers.  They will support campaign strategies across paid and owned channel while coordinate campaign details with internal partners. With attention to detail and a desire to create scroll-stopping campaigns, they’ll be responsible for seamless campaign execution for their portfolio.

Key Responsibilities:                                                                                                                                         

Planning and Execution

• Provide planning support for the marketing manager as it pertains to key marketing campaigns
• Support detailed implementation and communication of brand specific marketing plans to cross functional teams (Media, Legal, UX, Production etc.)
• Collaborate with the Marketing Manager to draft briefs and build brand marketing plans
• Act as the main point of contact for all category-specific advertising production consisting of campaign details, creative proofing approvals and scheduling among various other day-to-day responsibilities.  
• Responsible for end-to-end execution of integrated brand marketing programs, ensuring timely feedback by adhering to our processes to ensure campaigns launch on time
• Be curious and action oriented when new opportunities and campaign pivots arise to react to market and customer needs
• Maintain brand marketing calendar and supporting materials
• Help to support The Home Depot brand values across all marketing content and communications
• Support additional projects for the marketing team as required 
   

Customer Focus & Performance Management

• Keep track of competitor, social media and market trends
• Become knowledgeable in the industry, business, culture and customer
• Review past campaign results and applying learning

Collaboration & Building Relationships

• Build close, collaborative, meaningful working relationships with key business partners including merchandising, marketing, media and ecommerce
• Engage with peers and partners to foster different perspectives and collaboration

Competencies:                                                                                                                                                    

• Action Oriented
• Collaborative
• Communicates Effectively
• Customer Focused

Skills:                                                                                                                                         

• Strong Communication Skills: Effectively communicates and coordinates across various teams.
• Attention to Detail: Meticulously reviews work to ensure accuracy and quality.
• Customer-Centric: Provides insightful feedback to enhance customer campaigns.
• Adaptable: Thrives in dynamic, fast-paced environments; embraces change and ambiguity.
• Culture Champion: Builds strong partnerships with a people-first mentality; maintains a positive attitude and role-models our values.
• Driven & Engaged: Curious and results-oriented and committed to continuous improvement.

Direct Manager/Direct Reports:                                                                                                                   

• Reports to the Marketing Manager, Brand

Travel Requirements:                                                                                                                                        

• Travel to Store Support Centre for Hybrid days
• Attend store walks as needed (Home Depot, Competitors and non-Competitors)
• Occasional attendance at photo/video shoots and events as needed

Physical Requirements:

• Extended Sitting

Hybrid Work:                                                                                                                                         

• Hybrid                                                                                                                                        

Working Conditions:                                                                                                                                          

• Working in an office and home setting: computer work, camera on virtual meetings, taking support calls
• Working in stores and/or the Innovation Center
• Must wear mandatory attire when required (i.e. Steel toe boots, Aprons)

Minimum Education:                                                                                                                                         

• Undergraduate degree or college diploma preferably in business or marketing               

Minimum Years of Work Experience:                                                                                                         

• Minimum 2+ years of previous marketing, creative or social media experience                                            

Minimum Leadership Experience:

• N/A

Certifications:                                                                                                                                       

• None

Other Requirements/Assets:                                                                                                                         

• Experience in sports, partnerships or brand marketing is an asset.
• Advanced capability in MS PowerPoint, Excel, Word, Outlook
• Bilingual (English/French) will be considered an asset