With a career at The Home Depot, you can be yourself and also be part of something bigger.
 

Title:     Sr. Public Relations Specialist                                                                                                    

Position Overview:        

The Senior Public Relations Specialist (Sr. PR Specialist) will report to the Manager of Public Relations and Communications and will be responsible for supporting the team in maintaining and building brand trust through proactive PR and integrated media campaigns. In addition, support issues and crisis management. This role will require close collaboration with both internal and external partners. This individual will act as the day-to-day contact with public relations agency partners, ensuring communications are on message, consistent in their quality and delivery and measurable in their results. They must be an excellent project manager, possess strong media and influencer relations skills as well as superior written and verbal communication skills.                                                                                                                                  

Key Responsibilities:                                                                                                                                      

Actionable Deliverable

• Develop and deliver measurable owned and paid media campaigns that increase public awareness of The Home Depot Canada’s innovative products, interconnected capabilities and corporate values
• Provide counsel, plan and execute communications campaigns that support business objectives in collaboration with cross-functional teams and external agencies of record
• Develop and edit various communication materials and for internal and external channels including pitches, corporate statements, social media posts, briefing documents etc.
• Negotiate and review partnership agreements for content and influencer campaigns
• Proactively develop and manage campaign timelines
• Manage media training for consumer and corporate media opportunities
• Respond to routine media and store inquiries, triage and support issues and crisis management
• Support budget planning nearing $1M

Competencies:                                                                                                                                   

• Collaborates
• Action Oriented
• Drives Results
• Communicates Effectively
• Plans and Aligns
• Strategic mindset
• Creatively driven                                                                                                                                             

Skills:                                                                                                                                    

• Strong communicator with media relations skills
• Strong analytical, influential, interpersonal skills
• Organizational skills
• Problem-solving and critical thinking skills
• Data Analysis
• Project and change management
• Presentation skills with the ability to clearly and effectively speak to campaign results
• Excellent verbal and written communication skills; experience in script writing or editing

Direct Manager/Direct Reports:                                                                                                                                               

• Reports to Manager, PR & Communications

Travel Requirements:                                                                                                                                     

• Minimal
• Outside of in-office collaboration, there may be an expectations to travel to agency offices or other work-related venues.

Physical Requirements:                                                                                                                                 

• None

Hybrid Work:                                                                                                                                     

• Hybrid                                                                                                                    

Working Conditions:                                                                                                                                      

• Working in an office setting: computer work, camera on virtual meetings, taking support calls

Minimum Education:                                                                                                                                     

• University/College degree in a related area of study, or equivalent experience.

Minimum Years of Work Experience:                                                                                                         

• 5-7 years experience in public relations, communications or brand management
• Agency side or in-house brand experience to be an asset                                                        

Other Requirements/Assets:                                                                                                                                       

• Ability to manage and lead teams through deadlines and create effective workback schedules
• Ability to manage multiple projects concurrently while maintaining attention to detail
• Availability to respond to issues and crises outside typical business hours (issues and crisis management experience an asset)
• Bilingualism (English and French) to be an asset