At the Home Depot Canada, we are committed to delivering a superior digital marketing program that is based on insights, the spirit of innovation and talented people. As a leader in the home improvement industry, we understand that digital media is crucial to growing our customer-base and nurturing existing customer relationships; as such, we are expanding the digital marketing team to prepare for tomorrow’s retail challenges, today. We need more dreamers, innovators and big thinkers passionate about marketing and the customer journey to help us re-imagine the future of retail.

Position Overview:
We are looking for an experienced Programmatic Media specialist to build and create best-in-class Programmatic marketing campaigns within our company. The Programmatic Media Specialist will plan and deliver Programmatic programs across various DSPs (including DV360). In partnership with our vendors and internal teams, the successful applicant will help in preparing media recommendations and executing campaigns for different lines of business within The Home Depot Canada. They will also be responsible for planning, budgeting, optimizing, and reporting. The ideal candidate will participate in the development and implementation of all programmatic media programs and will ensure that plans are in line with strategy, as developed by the Marketing Planning team. The ideal candidate will be a key stakeholder in helping to grow and evolve our acquisition and retention strategies and manage campaign execution for The Home Depot.

Position Responsibilities

• Manage daily execution of Programmatic Media campaigns; monitor campaign delivery and optimize performance against business goals
• Work with vendor partners, creative agency, and integrated advertising teams on all facets of digital display, video, audio, and OOH media planning, buying and reporting
• Work with Manager, Programmatic Marketing on the planning and implementation of annual strategic program roadmaps for digital display, video, audio and OOH.
• Assist in the development of tactical plans for all programmatic media campaigns targeting multiple sections of the conversion funnel
• Contribute to business growth by identifying new opportunities and encourage planning and production teams to implement creative
• Analyze data and communicate proposed media recommendations to marketing team
• Conduct incrementality testing
• Manage media budgets, provide budget control reports, and handle invoicing
• Use various media tools to discover and monitor industry trends, audience sentiment, share of voice, customer interactions, sales opportunities and content creation ideas
• Work closely with Marketing, Advertising, PR and Production teams on digital display, video, audio and OOH media campaigns and initiatives
• Weekly, monthly and ad hoc campaign reporting and analysis to multiple stakeholders
• Stay abreast of the latest offerings from Google and other platforms, with a strong focus on innovation and testing

Desired Skills and Experience

• Internal Candidates: Must fulfill minimum time-in-position (1 year) and performance management code requirements (M+, Meets Expectations and Consistently Demonstrates)
• 2+ years experience in-platform programmatic media activation experience
• Data-driven mentality and a curiosity to dive deeper into campaign and channel analysis across multiple DSP platforms.
• Strong knowledge of programmatic targeting capabilities
• Develop and execute paid media campaigns that adhere to target KPIs: such as conversion rate, new vs. retention CPA, ROAS, etc.
• Analytics expertise; able to organize and present data that explains a cause and effect relationship that the organization can learn from and that can be used for further program optimization
• Bachelors and/or post-graduate degree in Communications, Marketing, Advertising, Media Studies or a related field
• Excellent written and verbal communication skills
• Experience managing budgets
• Strong attention to detail and organizational skills with the ability to multi-task and manage deadlines
• Collaborative, resourceful, and self-directed individual and team-player.
• Seen as a subject matter expert by their peers
• Naturally curious, with an inclination to problem solve and uncover meaning
• Bias towards action and results
• Retail industry experience is an asset

Looking for a challenge? Good. Love an innovative, team driven work environment? Even better. Apply today