CRM AND MARKETING PERSONALIZATION SPECIALIST at The Home Depot in Toronto, ON  M3C 4H9

Pay Range: $55,000 - $85,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Overview: The Specialist, CRM, assists in planning and executing email and personalization initiatives. They will own end-to-end push notification activity from strategy to execution. This role focuses on campaign builds and optimization, coordination, tracker management and reporting to ensure programs are delivered accurately, on time and meet business objectives.

Key Responsibilities:

Strategic Direction

• Leverage CRM best practices, customer/competitive insights and data to execute personalized marketing campaigns with a focus on email and push notifications

Partnering

• Communicate and coordinate with internal cross functional teams in production, product, merchandising, creative and marketing to ensure the successful execution of marketing plans
• Building close working relationships with key business partners

Campaign delivery

• Partner closely with Merchandise Marketing teams to drive product authority in email and push
• Support the development and implementation of lifecycle-based marketing programs ensuring that campaigns are briefed, delivered, tested and executed on-time
• Create marketing briefs/requests and track progress; ensuring projects are delivered on-time
• Responsible for providing creative feedback in proofing platform (JA)

Analytics and Performance

• Develop Push Notification benchmark documentation
• Maintain dashboards and track performance in relation to benchmarks
• Analyze data to assist in driving business decisions and optimization
• Support post-campaign documentation by organizing results and summaries

Administration

• Maintain annual and monthly email and push calendar and communication to key partners
• Create compelling PowerPoint presentations that tell a story

Competencies:

• Collaborative
• Drives engagement
• Customer focus
• Drives results
• Communicates effectively
• Action-oriented

Skills:

• Working knowledge of email and push notification marketing strategies, tools, and best practices
• Familiarity with email marketing and push platforms and automation tools
• Strong organizational skills to manage multiple projects and deadlines effectively
• Proficiency in analyzing data (Excel) and metrics to guide in driving decisions and optimizing campaigns
• Excellent verbal and written communication skills to convey ideas clearly to stakeholders and team members
• Strong multi-taskers that can prioritize tasks to meet business objectives
• Ability to understand customer needs and preferences, tailoring content and strategies accordingly.
• Strong ability to identify challenges and develop effective solutions quickly
• Flexibility to adapt to evolving market trends and technology changes in the email marketing landscape
• Driven by results and continuous improvement
• Strong in Microsoft Excel as a means of measuring marketing performance and identifying key insights

Direct Manager/Direct Reports:                                                                                                                       

• Senior Manager, CRM, Email and Personalization

                                                                                                           

Travel Requirements:                                                                                                              

• Limited – generally limited to the GTA stores and Innovation Centre

                                                                       

Physical Requirements:                                                                                                                      

• Extended Sitting

                                   

Onsite:                                                                                                              

• In Person – 5 days per week                                                                                                                 

Working Conditions:                                                                                                               

• Working in an office setting: computer work, camera on virtual meetings, taking support calls                                                                                                                   

Minimum Education:                                                                                                               

• Undergraduate degree in business/marketing

                                                                       

Minimum Years of Work Experience:                                                                                      

• 2+       

                                                                                   

Minimum Leadership Experience:

• 0                     

Certifications:              

• N/A

Other Requirements/Assets:                                                                                                               

Experience with Salesforce Marketing Cloud and Tableau, preferred but not required                                            

In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.