SPÉCIALISTE PRINCIPAL, MÉDIAS SOCIAUX – CAN chez Home Depot Canada à Toronto, ON  M3C 4H9

Échelle salariale : 55 000 $ - 75 000 $

Chez Home Depot Canada, nous voulons que vous vous sentiez valorisé et soutenu. L’échelle salariale indiquée représente uniquement le salaire de base. Votre rémunération globale peut également comprendre des primes semestrielles liées au rendement de l’entreprise, un programme de participation différée aux bénéfices pour vous aider à épargner en vue de la retraite, des avantages sociaux complets, un rabais de 15 % sur l’achat d’actions de Home Depot ainsi que des augmentations salariales fondées sur le mérite. Nous nous engageons à reconnaître vos efforts et à soutenir votre développement au sein de notre entreprise.

Vous aimez aider les autres à réussir et laisser votre marque? Vous éprouvez de la fierté à guider les clients vers les bonnes solutions pour leurs projets? Si, en plus de cela, vous êtes de nature curieuse et souhaitez acquérir de nouvelles connaissances, envisagez de commencer ou de faire progresser votre carrière chez Home Depot.
                                           
Position Overview:  
We are looking for an experienced social media expert to build and manage best-in-class paid social campaigns. The Paid Social Specialist will plan and deliver campaigns across Meta, Pinterest, Reddit, and TikTok. This role will help in preparing media recommendations, executing campaigns, and providing key insights and findings within The Home Depot Canada’s social media initiatives. The ideal candidate will participate in the development and implementation of all social media programs and will ensure that plans are in line with strategy, as developed by the Marketing and Planning teams.  
                                                                                                           
Key Responsibilities:
Campaign Execution + Management
Execute paid social media campaigns across various lines of business
Monitor campaign pacing, delivery and performance making real-time optimizations to deliver on business goals
Independently troubleshoot set up and delivery errors in ads manager

Data Analysis and Insights                                                                                                             
Analyze data and communicate proposed media recommendations to Marketing team
Provide and present weekly, monthly and ad hoc campaign reporting to multiple stakeholders

Strategic Planning
Work with vendor partners, creative agency, and integrated advertising teams on all facets of social media planning, buying and reporting
Assist in the development of tactical plans for all paid social campaigns targeting multiple sections of the conversion funnel
Develop the audience targeting strategy for campaigns using first party and third party signals
Ensure the creative, audience and media strategy are aligned with the campaign objective
Stay abreast of the latest offerings from all social media platforms (Meta, Pinterest, Reddit, etc), with a strong focus on innovation and testing

Competencies:                                                                                                                     
Detail-oriented resulting in flawless execution
Strong time management and organizational skills with the ability to multi-task and manage deadlines
Excellent written and verbal communication skills
In-depth knowledge of social platforms and best practices with a strong passion for staying up on current events, social and content marketing trends
Team player, able to work collaboratively cross-department and communicate with management
Naturally curious and action-oriented with an inclination to problem solve and uncover meaning                                                                                      
Skills:                                                                                                            
Seen as a subject matter expert by their peers
Exceptional knowledge of native Meta and Pinterest advertising platforms
Strong knowledge of audience targeting capabilities across Meta, Pinterest, Reddit and TikTok
Experience with product feed implementation, maintenance, and management
Able to organize and present data that explains a cause and effect relationship that the organization can learn from and that can be used for further program optimization
                                                                                                     
Direct Manager/Direct Reports:                                                                                                                 
Reports to Manager, Paid Social: Sadie Jonker
                                                                                                           
Travel Requirements:                                                                                                                      
N/A
                                                                                                                                                           
Minimum Education:                                                                                                                       
Bachelor in media or advertising preferred but not essential
                                                                                   
Minimum Years of Work Experience:                                                                                            
1+ years experience in social media strategy and paid media execution
                                                                                   
Minimum Leadership Experience:
N/A                                                     

Certifications:                                                                                                                      
Meta Blueprint desired
                                                                                                                       
Other Requirements/Assets:                                                                                                                       French language is an asset
Retail industry experience is an asset          


On site/ in office
Monday through Friday
1 Concorde Gate, North York