En travaillant chez Home Depot, vous pouvez être vous-même tout en contribuant à quelque chose de plus grand.
Position Overview:
The Marketing Specialist for our brand portfolio is a curious, entrepreneurial thinker that will act as a champion for our customers including our DIY, DIFM and increasingly our Pro. Their day-to-day activities are bringing customer insights & data to life creatively, in a way that builds a connection with new and existing customers. They will support campaign strategies across paid and owned channel while coordinate campaign details with internal partners. With attention to detail and a desire to create scroll-stopping campaigns, they’ll be responsible for seamless campaign execution for their portfolio.
Key Responsibilities:
Planning and Execution
Provide planning support for the marketing manager as it pertains to key marketing campaigns
Support detailed implementation and communication of brand specific marketing plans to cross functional teams (Media, Legal, UX, Production etc.)
Collaborate with the Marketing Manager to draft briefs and build brand marketing plans
Act as the main point of contact for all category-specific advertising production consisting of campaign details, creative proofing approvals and scheduling among various other day-to-day responsibilities.
Responsible for end-to-end execution of integrated brand marketing programs, ensuring timely feedback by adhering to our processes to ensure campaigns launch on time
Be curious and action oriented when new opportunities and campaign pivots arise to react to market and customer needs
Maintain brand marketing calendar and supporting materials
Help to support The Home Depot brand values across all marketing content and communications
Support additional projects for the marketing team as required
Customer Focus & Performance Management
Keep track of competitor, social media and market trends
Become knowledgeable in the industry, business, culture and customer
Review past campaign results and applying learning
Collaboration & Building Relationships
Build close, collaborative, meaningful working relationships with key business partners including merchandising, marketing, media and ecommerce
Engage with peers and partners to foster different perspectives and collaboration
Competencies:
Action Oriented
Collaborative
Communicates Effectively
Customer Focused
Skills:
Strong Communication Skills: Effectively communicates and coordinates across various teams.
Attention to Detail: Meticulously reviews work to ensure accuracy and quality.
Customer-Centric: Provides insightful feedback to enhance customer campaigns.
Adaptable: Thrives in dynamic, fast-paced environments; embraces change and ambiguity.
Culture Champion: Builds strong partnerships with a people-first mentality; maintains a positive attitude and role-models our values.
Driven & Engaged: Curious and results-oriented and committed to continuous improvement.
Direct Manager/Direct Reports:
Reports to the Marketing Manager, Brand
Travel Requirements:
Travel to Store Support Centre for Hybrid days
Attend store walks as needed (Home Depot, Competitors and non-Competitors)
Occasional attendance at photo/video shoots and events as needed
Physical Requirements:
Extended Sitting
Hybrid Work:
Hybrid
Working Conditions:
Working in an office and home setting: computer work, camera on virtual meetings, taking support calls
Working in stores and/or the Innovation Center
Must wear mandatory attire when required (i.e. Steel toe boots, Aprons)
Minimum Education:
Undergraduate degree or college diploma preferably in business or marketing
Minimum Years of Work Experience:
Minimum 2+ years of previous marketing, creative or social media experience
Minimum Leadership Experience:
N/A
Certifications:
None
Other Requirements/Assets:
Experience in sports, partnerships or brand marketing is an asset.
Advanced capability in MS PowerPoint, Excel, Word, Outlook
Bilingual (English/French) will be considered an asset